Lore

Who We Are Æthelthread, which means Noble Clothes, was founded in San Francisco, California in 2024 around the idea of revived vintage — bringing back classic pieces that were forgotten. Determined to give them new life, they were remade for the modern man with better materials or more contemporary shapes. Not only do they feel better and look better, they give you a sense of connection and camaraderie. Origin Story We searched for these pieces in the beginning, but we couldn’t find them. So, we tried to make them ourselves, inspired by former greats such as St. Michael, Knightsbridge, and Mossimo. After a year of taking sewing classes and talking with pattern makers, fabric experts, and factory managers, we launched our first products with the goal of creating confident, contemporary essentials with elements of luxury. For Men That Deserve Better You deserve it - Become an Æthelmann today!